After being adopted at the age of 9 years old, I came back to live in the USA from Guatemala! My adoptive grandpa owned his own company and I grew up around the oyster farming business. He took Sundays and Mondays off, and I grew up with the mentality that money is easy to come by with hard work.



Problem-solving became my daily go-to tool, and learned that the relationship with your customer & the service you provide is the most important skill you can have.



This was one of my most challenging jobs to date, and sadly left after being discriminated against & harassed due to the color of skin. Having gone through a worker's comp claim against discrimination and harassment really opened my heart and mind up that I needed to speak up about my experiences not only concerning business but life.



Being a first generation Latinx and mother of 3; being an example to other women in business of what is possible moving past obstacles and life's unexpected situations is one of my core values. From the beginning of my hairstylist career, I have done things very opposite of what everyone does and used my own unique voice and experiences to grow my business and connect with my ideal clientele.



Mentoring + Education for Beauty Professionals

Business is simple, fun, and abundant. I know after helping over 40+ beauty professionals in all different realms of the beauty service industry become educators & grow their businesses.



Let's connect!


Launching the mobile salon, I started with a budget of $10,000 and decided on the DIY route, going on Craigslist, and searching vintage campers. I reached out to a fellow small business.
Owner to see if she would offer her decorating touches, and she ended up collaborating with me to make it a special space.

The Mobile Salon

Booth renting left me alone most of the time, so in February 2020 I decided to sign a lease and have my studio. I was killing it… and then two weeks later the first shutdown in California happened. I had just found this new space I could work from. I cried for two weeks.

The Studio 


After years working as a paid content creator & consultant for brands continue to love helping other hairstylist, beauty pros to gain clarity and the confidence to run a successful business.

Currently a pinterest tv host working with the pinterest tv team.

From Coaching to Pinterest Tv Host... 

After successfully launching a mobile salon, I love the fact that I could turn this mobile space into an events space, and I did. I launched Sonoma Mobile Lounge, a vintage space for special occasions.

Sonoma Mobile Lounge 


  Hola I'm Celeste

A Latina that loves all things Fall, and Chai Tea Lattes are life. This is how it all started.

Diversification of income has been a passion of mine since 2017 and so I do other things aside of hairstyling.

I'm currently a Pinterest TV host and  Diversity, equity and inclusion commitee member for author & online marketing expert Amy Porterfield.

Started educating hairstylists as a branded educator in 2018. Not wanting to rely on the usual industry path , saw a gap in our industry. Diversification of income was lacking.

After discovering the power of a personal brand inside of your business, so that you can diversify your income on + off line, Started helping others do the same.

The woman behind the business

Having guided and mentored over 100 different business owners since starting in 2018.

I'm a huge believer in supporting other women + inclusive owned small businesses.

 Not only in Sonoma County, to support entrepreneurship in my area, but beyond by taking it online.

I'm speaker for topics such as women resilience, diversification of income, women entrepreneurship on+ off line.

I can’t wait to meet you and bring you a one of a kind experience.  Feel free to connect with me.