About Celeste

Hi! Hola I'm Celeste

I love all things Fall and Chai tea Lattes are life. Former international hairstylist educator, owner of a vintage glam camper mobile lounge business, worked with an international brand, and a proud mama of 3. Now a business coach teaching others how to use social media and their online presence to work for their business.

I love guiding women with confidence. As a woman of mixed cultures, I truly believe in inner beauty, inclusivity, and diversity. Self-love is an important practice, not only for you to be able to run your business but in all aspects of life. Women are so powerful and, together in unity, we can do so much more!

I started my business because I wanted to pass along the same feeling of inner love & acceptance to other people. Diversity is an important part of my life and business. This is an open space to help beauty professionals with promoting their business online and helping others with feeling their best self and confident with their at Home beauty care.

I'm a huge believer in supporting other women + inclusive owned small businesses, and constantly networking with others not only in Sonoma County, to support entrepreneurship in my area, but beyond.

I can’t wait to meet you and bring you a one of a kind experience.

The woman behind the business

Timeline

After being adopted at the age of 9 years old, I came back to live in the USA from Guatemala! My adoptive grandpa owned his own company and I grew up around the oyster farming business. He took Sundays and Mondays off, and I grew up with the mentality that money is easy to come by with hard work.

1995

MOVED TO USA FROM GUATEMALA

Problem-solving became my daily go-to tool, and learned that the relationship with your customer & the service you provide is the most important skill you can have.

2007-2014

WORKED IN INSURANCE INDUSTRY

This was one of my most challenging jobs to date, and sadly left after being discriminated against & harassed due to the color of skin. Having gone through a worker's comp claim against discrimination and harassment really opened my heart and mind up that I needed to speak up about my experiences not only concerning business but life.

2014-2016

WORKED AT AN ELEMENTARY SCHOOL

Being a first generation Latinx and mother of 3; being an example to other women in business of what is possible moving past obstacles and life's unexpected situations is one of my core values. From the beginning of my hairstylist career, I have done things very opposite of what everyone does and used my own unique voice and experiences to grow my business and connect with my ideal clientele.

2017

BECAME A HAIRSTYLIST

Mentoring + Education for Beauty Professionals

Business is simple, fun, and abundant. I know after helping over 40 beauty professionals in all different realms of the beauty service industry become educators & grow their businesses.

2017

FOUNDED CELESTE the stylist

I'M READY!

2018

Launching the mobile salon, I started with a budget of $10,000 and decided on the DIY route, going on Craigslist, and searching vintage campers. I reached out to a fellow small business.
Owner to see if she would offer her decorating touches, and she ended up collaborating with me to make it a special space.

The Mobile Salon

Booth renting left me alone most of the time, so in February 2020 I decided to sign a lease and have my studio. I was killing it… and then two weeks later the first shutdown in California happened. I had just found this new space I could work from. I cried for two weeks.

The Studio

2021

I have been behind some family and friends business ideas and consulting, this year I decided to expand so that I can impact not only the beauty business market but small business and entrepreneurs both online and locally. Through CG consulting, I provide private business consultation and mentoring.

CG Consulting

After successfully launching a mobile salon, I love the fact that I could turn this mobile space into an events space, and I did. I launched Sonoma Mobile Lounge, a vintage space for special occasions.