Salon social media ideas for 2023 – How to promote your salon on social media

Here are effective ideas to help you get more clients into your beauty business.

1. Google my business – A free way to register your salon business and post pictures or answer questions. Its quick fast and easy.
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2. Update your website- Have you updated your website this year? maybe your pricing or services has changed. Updating your website at least 2 a year to make sure its relevant is easy and will help ease the customer journey experience.

3. Start a blog if video is not your strong suit- Blogs can bring clients to your business. Share tips tutorials and behind the scenes inside the salon experience. You can check your website performance here https://website.grader.com for free!

4. Customer community- We all want to be apart of something and your clients are no exception. Create a community inside and outside your business. How are you connecting with your clients when they are not inside of your business? Do you do at least a monthly check in with helpful tips ? most booking softwares offer text / email marketing.

5. Pinterest – Yes, you know it made it on my top 6. What pictures are your clients showing you as inspiration and from what social media platform? Pinterest is one of the top 2 in my business and so I have boards on there to ease the process for my clients and position myself as the expert as well. So where are your clients finding inspiration and position yourself as an authority. Here is the free guide I created if you are wanting to grow Click -> pinterest.

6. Social media with strategy – Unpopular opinion you should start by focusing on 2 tops in the beginning. Where you attention is it grows and focusing on 2 is best. So how to decide what social media platform to focus on? Where are your paying clients finding you on social that’s where you should be. Showing up consistently is key so if it’s weekly or bi-weekly is important to be consistent so that clients know that.. you are still a working business and can be part of there solution based accounts they follow and support.